If you can’t be there in person here are ways to watch it all go down LIVE!

The competition will be live streamed on ThePlatfrm.com and can also be viewed globally on streaming networks including Platfrm channels, Proseiben, FuelTV and more.

Portland, Oregon (August 21, 2024) - The 2024 Rockstar Energy Open is thrilled to welcome title sponsor and strategic partner Rockstar Energy Drink®, plus 32 national, regional and non-profit event partners for the inaugural event August 23 - 25 at the historic Waterfront Park in downtown Portland. Through dynamic on-site and content integrations, partnerships ranging from national brands such as Rockstar Energy Drink to local skate shops like Tactics Portland will enhance fan and athlete experiences as well as become synonymous with skate culture. In addition, Rockstar Energy Open’s non-profit partnerships are focused on creating a lasting impact in the community of Portland. 

The Rockstar Energy Drink title sponsorship underscores the brand’s support of the skate industry, from both a pro and grassroots level. The brand has a long and storied pro skate team, which includes Keegan Palmer, Chris Joslin, Braden Hoban, Cory Juneau and more. 

As title sponsor, Rockstar Energy Drink will be integrated into course designs, custom content, on-site experiences, product sampling and event marketing. The partnership also fueled the first-ever Video Qualifier Series, giving amateur and non-contest skaters an avenue to compete at a world-class event. 

“We are excited to kick off the first-ever Rockstar Energy Open this weekend,” said Steve Mateus, director of sports marketing, Rockstar Energy. “We hope the local fans and our loyal skateboarding community are as excited as we are to bring this new, world-class event to the heart of Portland, recognizing and celebrating both professional and up-and-coming skaters in a truly fun and engaging way.”

Christian Thomas, Director of Partnerships at the Rockstar Energy Open added, “We are proud to collaborate with so many local Portland businesses and national partners who genuinely share our deep-rooted passion for skateboard culture. These meaningful partnerships are essential in staying true to the unique spirit of our community, and we look forward to building deeper connections with these valuable relationships for years to come."

Activation highlights that fans can expect include:

Title sponsor Rockstar Energy Drink will have several onsite activations including the Rockstar Cool Down Lounge featuring signature Rockstar Cocktails and Mocktails, a Rockstar Jeep to sample products and a Rockstar athlete autograph signing session scheduled for Friday from 1-2pm.

• Fred Meyer and 7-Eleven will run regional sweepstakes promoted through point of sales materials in 380 stores across the region, where participants will have an opportunity to enter and win VIP passes to the Rockstar Energy Open.

• Hyperice will keep athletes ready to skate at the Rockstar Recovery Zone powered by Hyperice and provide course-side recovery gear. 

• Nixon will design custom Rockstar Energy Open-branded trophy watches for Best Trick Jam competition winners.

• Portland Gear will feature a pop-up shop and provide custom Portland Gear bags for the Rockstar Energy Open award ceremonies.

• Tactics Portland’s pop-up shop will offer a self-serve skate deck assembly area and fan games. 

• Merge4 collaborated on a custom Rockstar Energy Open branded sock available at the Rockstar Energy Open merch booth and will also have giveaways and socks for sale at their booth

• Proximo Brands will be featured at GA and VIP area bars, including Pendleton Whiskey, Three Olives Vodka, Jose Cuervo and Kraken Gold Rum.

• 10 Barrel Brewing Co, Kona Big Wave and BeatBox products will be available at GA and VIP area bars.

Lakai, Limitless Mental Performance and Wy’East Mountain Academy will also be activating on-site, in addition to the Rockstar Energy Open Merch Booth where fans can purchase new event gear, including hats, long and short-sleeved t-shirts, hoodies, custom Rockstar Energy Open skate decks, and more.

Non-Profit Partners
 

• Stop by the Exposure Skate booth and learn about their mission to empower women, girls, trans and nonbinary individuals through skateboarding and teaching compassion through service. They will be supporting community activations at Rockstar Energy Open, including a skateboard and helmet giveaway program intended for first-time skateboarders, learners and those who may be in need. 

• Boarding 4 Breast Cancer’s Skate The River on Sunday, August 25 - B4BC will bring their  Summer Skate Series to Portland with a skate-bike-roll five miles along the Willamette River to fundraise for B4BC's education, prevention and survivorship programs. Help them get to their 20K goal by registering at the B4BC booth where they will be activating all weekend (minimum $25 donation). The more you fundraise, the more chances to win awesome prizes from their partners. 

Other non-profit partners will include Bodecker Foundation, Dream Big City, Save A Brain and Steel Bridge Skate Coalition. 

As part of the stacked weekend festivities, fans will be treated to two live musical performances by Surf Mesa on Friday at 7:30 p.m. and Don Diablo on Saturday at 7:30 p.m. Rockstar Energy Open is also proud to feature three local artists who will each do live art installations during the weekend on 16-ft wide x 4-ft high murals. Fans will also enjoy local fare food trucks. 

Rockstar Energy Open would also like to thank regional partners Travel Portland, Sport Oregon and the City of Portland for their partnership in bringing the event to Portland –  one of the country’s most established skateboard communities– as well as national partners California Skateparks, Scrim Junkies and Sun Bum for their support. 

Rockstar Energy Open is free and open to the public, with VIP upgrade options available for an elevated experience. The competition will be live streamed on ThePlatfrm.com and can also be viewed globally on streaming networks including Platfrm channels, Proseiben, FuelTV and more. To watch the official launch video, click here, and stay updated by visiting theplatfrm.com and rockstarenergyopen.com, and following @theplatfrm and @rockstarenergy on Instagram, Facebook, TikTok, YouTube and X.