The Gap is on Board x Girl is NOT a 4 Letter Word!
Image via Palace Gap
Have you seen the new PALACE GAP ads and video featuring our team rider Anna Shea? Shot in and around iconic spots in San Francisco, these visuals are not just stunning; they're a testament to the growing influence of skateboarding culture. The video, filled with vibrant adventures, makes you feel like you're on an epic skate trip with these young skaters, including Anna, who plays a significant role in this campaign.
Image via Palace Gap
Anna makes her first appearance in this super cool video, which features many of your favorite legendary skaters: Elissa Steamer, Karl Watson, and Tommy Guerrero, and Palace skaters Kanin Garner, Jamal Smith, Heitor Da Silva, and Jahmir Brown.
We were honored when Gap came to us to help find the skater girl for this shoot. After quite a few remote auditions, Anna ended up getting the part, and we could not be happier for her. At just nine years old, she absolutely held her own throughout the two days of filming.
Girl is NOT a 4 Letter Word team riders Maya and Anna celebrating the PALACE GAP launch
When the PALACE GAP collection was unveiled, it was a moment of celebration and unity. Anna, along with her PALACE GAP mates, rolled out to the original Gap store on Market Street in San Francisco. The surprise arrival of her Girl is NOT a 4 Letter Word teammate, Maya Kenny, added to the joy and camaraderie of the event, showcasing the strong bonds within the skateboarding community.
Image via Palace Gap
Now we have some other great news!
Moving forward this year, Gap has provided a financial grant to Girl is NOT a 4 Letter Word to help us do what we love: support girls and women in skateboarding!
Look out for more of our support for indie projects and special events that give back to the skate community.
First up is the annual Chica de Mayo all-girls skate event on May 18th in New Jersey; this event is put on by team rider sixteen-year-old Zoe Herishen, who has, for the past eight years, thrown a fantastic East Coast skate event to help teach and encourage girls to get out and skate together. We have sent some special Girl is NOT a 4 Letter Word give-a-ways that will only be at this event, so you don't want to miss it!
Thanks to Gap for this fantastic opportunity and your belief in what we do! Stay tuned to see what we have planned next with Gap’s support!!