What Does It Mean?
Charlene letting people know that GIRL is NOT a 4 Letter Word
4 Letter words usually mean cuss words - those words your parents tell you not to use because they are not very nice. Examples: Sh**t, F**ck, Hell, etc. etc.
Sometimes people also use this 4 letter word in the same way
"You surf pretty well, for a GIRL"
"You throw like a GIRL"
"Don't be such a GIRL"
Using the word GIRL in this manner implies that being a GIRL is inferior to being a boy and "GIRL" becomes an insult or a slur.
So there you have it, an explanation of why we call this brand "Girl is NOT a 4 Letter Word.
We know without a doubt that GIRLS are strong, beautiful, & kick ass in anything they choose to do in life. So keep on being a GIRL and be proud of it.