Nora Vasconcellos Stands Up For Reducing Plastic Waste.

Nice to see Nora in involved in this project and launch from Adidas! When pro athletes lend their time and name to help the environment, we are all for it.

Adidas Originals is ushering in a new era of the Stan Smith by using sustainable materials on its new releases to help reduce plastic waste.

Adidas has also launched a new video campaign as well. The film features some of its most notable collaborators including Kermit the Frog, skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu, actress Yara Shahidi, as well as Stan Smith himself.

Today, the Three Stripes unveiled a collection of Stan Smith styles inspired by some of Disney, Marvel, Pixar, Star Wars’ iconic characters like Kermit the Frog, Wall-E, Yoda and others. The shoe features a Primegreen upper that’s constructed with repurposed materials along with a recycled rubber outsole underneath. Each pair is equipped with references to the specific characters including various graphics and embossed details throughout the shoe.

Disney’s collaborative Adidas Stan Smith sneakers will be released exclusively at Adidas.com/stansmith and at select Adidas stores on March 29 followed by a wider release on April 1.