Bryce Wettstein Joins The GEO Family As Style Director + Equity Partner.
Teen sensation and Olympian skateboarder to assume role of Style Director of GEO.
Bryce to release signature GEO clothing line.
LA based skate apparel company, GEO (aka The GeoMetro Party) has always been known for bold moves and they’ve just done it again by making 17 year old Olympic skateboarder Bryce Wettstein the brand’s Style Director.
The Encinitas high schooler who counts skate legends such as Tony Hawk as one of her supporters was already an avid fan of the “F
emale
Forward, Worn by All” brand and will now play an integral role in setting the tone for GEO’s products as well as stewarding its all inclusive, community-driven values.
The Team USA rider who earlier this summer was described by Forbes as an “era defying skateboarder” and “America’s next Olympic sweetheart” is clearly excited to embark on this journey with GEO and said the following:
“Being welcomed into the GEO Fam feels like coming home but I’m not surprised because that’s how GEO makes everybody feel. I can’t wait to begin this exquisite adventure”.
Australian born GEO co-founder, Charlie Cosser had this to add:
“Bryce was incredible at the Olympics and her authentic personality was shining through in all its rainbow of colors for the whole world to see. She has an effortless and unique style and is an artist both on and off her skateboard. She treats everyone with the utmost kindness, especially new and younger skaters who look up to her.”
Bryce will also be working on her own GEO signature collection which will be available to buy online through the GEO shop and also offered to the brand’s retail partners such as Urban Outfitters, Tillys, Dolls Kill and Eastern Skateboard supply (the largest skate distributor in the world).”
Check out the picturesque announcement video featuring Bryce skateboarding to a jazz piano rendition of “Somewhere Over the Rainbow” in her backyard bowl sporting GEO’s staple Trash Can Cowboy t-shirt accompanied by a life-size installation of the infamous GEO trash can logo.
About Bryce Wettstein:
Bryce is a skateboarder and high school student from Encinitas, California. She is the 2019 Womens Park Skateboarding National Champion & 2021 podium winner for USA National Championships for Women's Park format and been on Team USA’s inaugural skateboard team for three consecutive years, since 2019. She recently skated in the first ever skateboarding Olympic games, the Tokyo 2020 summer Olympics in 2021, where she made the Womens Park final and earned a bronze medal at the 2021 Summer X Games Park skateboarding. She has been featured in the New York Times, USA Today, Forbes, Glamour and People Magazine as well as the ABC, NBC, KCRW, ESPN and the Jimmy Fallon Show for Kids. She is now the Style Director and an equity partner in GEO (aka The GeoMetro Party) a “female-forward, worn by all” skate apparel brand. While not skating, Bryce loves to surf, play volleyball and write songs which she plays on her ukulele, published on Spotify.