Posts tagged Gap
GN4LW Team Meet-Up At Venice Skatepark.

All photos by Ian Logan x Girl is NOT a 4 Letter Word

When we heard that AU team rider Mia Kretzer was flying into LAX to skate at Tony Hawk’s Vert Alert (special invite!) we knew we had to get some of the girls together to meetup with Mia right after she landed.

What a day Mazel, Brooke and Quinne had - finally meeting up with their AU skate sister after years of connecting via Instagram - it was like they were already best friends immediately.

It was a fun morning of skateboarding at the iconic Venice Skatepark, breakfast on the boardwalk and giving the girls packages from the Palace Gap collection - which they loved!

Mia went on to Utah and killed it at Vert Alert - at just 9 years old Mia earned a spot at X Games Ventura this coming weekend in Women’s Vert - so stay tuned and cheer her on!

Huge thanks to Gap for supporting Girl is NOT a 4 Letter Word with a grant and for flowing or team riders apparel from the Palace Gap collection!

Giving Back Through Skateboarding.

All photos by Ian Logan x Girl is NOT a 4 Letter Word

We joined forces with our amazing friends from Bridge to Skate and had a blast at the South Los Angeles Station Youth Activities League Center (complete with a private skatepark!). Our girl is NOT a 4 Letter Word team riders Mazel Alegado, Mayzie Feher, Brooke Benton, and Quinne Daniels brought a truckload of new and gently used skate gear to donate. They spent the afternoon showing young girls (and boys) the ropes, from the basics to dropping in.

Our team riders shared their inspiring stories with the kids. They spoke about their lives as competitive skateboarders, their dreams of competing at the 2028 Los Angeles Olympics, and the hard work they put in both at school and in the skatepark to turn those dreams into reality.

The May issue of Scholastic Magazine features team rider Mazel on the cover and has a three-page story about her personal journey in skateboarding. We are so grateful to Scholastic Magazine for sending us enough copies of the issue to pass out to every child in the program. All four team riders signed the magazines and personally handed them out. After that, it was time to skate!

After a teaching session, the kids were ready to see a demo, and these rad girls did not disappoint! They skated hard, answered questions, did tricks that the kids asked to see and kept the momentum going.

Huge thanks to Gap for supporting Girl is NOT a 4 Letter Word with a grant and for donating tee shirts and hats from the Palace Gap collection that we were able to give to these new and enthusiastic young skateboarders!

The Gap is on Board x Girl is NOT a 4 Letter Word!

Image via Palace Gap

Have you seen the new PALACE GAP ads and video featuring our team rider Anna Shea? Shot in and around iconic spots in San Francisco, these visuals are not just stunning; they're a testament to the growing influence of skateboarding culture. The video, filled with vibrant adventures, makes you feel like you're on an epic skate trip with these young skaters, including Anna, who plays a significant role in this campaign.

Image via Palace Gap

 Anna makes her first appearance in this super cool video, which features many of your favorite legendary skaters: Elissa Steamer, Karl Watson, and Tommy Guerrero, and Palace skaters Kanin Garner, Jamal Smith, Heitor Da Silva, and Jahmir Brown.

We were honored when Gap came to us to help find the skater girl for this shoot. After quite a few remote auditions, Anna ended up getting the part, and we could not be happier for her. At just nine years old, she absolutely held her own throughout the two days of filming.

Girl is NOT a 4 Letter Word team riders Maya and Anna celebrating the PALACE GAP launch

When the PALACE GAP collection was unveiled, it was a moment of celebration and unity. Anna, along with her PALACE GAP mates, rolled out to the original Gap store on Market Street in San Francisco. The surprise arrival of her Girl is NOT a 4 Letter Word teammate, Maya Kenny, added to the joy and camaraderie of the event, showcasing the strong bonds within the skateboarding community.

Image via Palace Gap

Now we have some other great news!

Moving forward this year, Gap has provided a financial grant to Girl is NOT a 4 Letter Word to help us do what we love: support girls and women in skateboarding!

Look out for more of our support for indie projects and special events that give back to the skate community. 

First up is the annual Chica de Mayo all-girls skate event on May 18th in New Jersey; this event is put on by team rider sixteen-year-old Zoe Herishen, who has, for the past eight years, thrown a fantastic East Coast skate event to help teach and encourage girls to get out and skate together. We have sent some special Girl is NOT a 4 Letter Word give-a-ways that will only be at this event, so you don't want to miss it!

 

Thanks to Gap for this fantastic opportunity and your belief in what we do! Stay tuned to see what we have planned next with Gap’s support!!