What Do Girls Really Want?

Poppy Olsen, Natalie Das, Sierra Kerr showing their skater girl style.

I had a discussion on the set of a photo shoot I was styling the other day and I want to get your feedback on this topic. We were working with a pro male athlete and the crew and I were discussing why there are not more women's specific products in skateboarding - clothes and shoes mainly. We know about Venus & Serenas line of apparel for tennis, but what else is out there that has a female pro athlete creating the line? And are women interested in buying it, if it was available?

The guys seem to think that girls would prefer to buy clothes at mainstream stores like Forever 21, Macy's etc. and will adapt those clothes to skateboarding. They also think that perhaps girls that don't skate are not interested in emulating a skater girl so a women's specific line of skate apparel / shoes wouldn't sell to anyone outside of the core skate group.

I personally tend to think that girls have had to "make do" with what is available to them in the skate market and would love to get their hands on women's specific apparel & shoes but it's just not available, I also think there are a LOT of girls out there who are looking up to the girls who already ride and they do want to emulate them.

Tell us what YOU think!