You never know what will happen when you’re skating in Venice! Team rider Kaiya Daniels was approached by the German magazine, Faz, to be part of an editorial spread they shot in and around the skatepark. She got to wear an outfit that was a combination of Deisel and Celine while she skated during the shoot.

Also included were Marissa Martizez from @MamaSkate (above) and Noodee @Manatweeek below.

In her recent Instagram post, Noodee describes in detail what she wore, and let’s just say it was amazing!!

* Styling Leonie Volk

*Text Celina Plag

*Fotos Eva Baales

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A post shared by • 𝙽𝚘𝚘𝚍𝚎𝚎 • (@manatweeek)

Vans dropped this new video and photos with Cher Strauberry today and it's so good! Check it out and get some rad ideas for making your own custom Vans!

 To see more on Cher and her custom Vans go HERE

all images by Imitation of Christ

 

We are all about designers and fashion brands hiring and featuring females who really skate, instead of the poser models of the past.

Designer Tara Subkoff’s Imitation of Christ fashion line presented simultaneous shows in Los Angeles and New York this past Monday and featured many female skaters you may know or follow on Instagram.

We also love all the female skateboarders IOC also used in their photo and video shoot - which took place in Los Angeles, CA. back in August - masks and social distancing included!

And if you see something in the photos or video that you just have to have, The Real Real is selling the collection on-line, with part of the proceeds going to Greta Thunberg’s nonprofit Fridays for Future. 

 Skaters included:   __izzie_  @mangobaby.com @nellymorvillee @buttchugg @brookhoury @notcheetos @dalialundquist @hannah.tallman 

Imitation of Christ - Spring/Summer 2020 from AST.NYC on Vimeo.

It looks like high-end fashion label, Balenciaga, has decided to jump into the realm of skateboarding x fashion with these earrings that look suspiciously like small skateboard wheels... Hmmm. This is one of those times when it just feels so wrong...

The new Vans x Karl Lagerfeld collection is on it's way and here is a sneak peek of what's coming. The 12 piece collection consists of tee shirts, a hoodie, a leather backpack, a bomber, a cap and 6 pieces of footwear - all in black and white. Some pieces have the iconic black & white checkerboard pattern as well. One of the tee's features Karl lagerfeld front and center cementing the tie in between skate brand and well known fahion house.

Before you dismiss this as just another fashion x skate collab, take a look at the way Vans maintained their authenticity throughout the collection, tying in classic pieces and intertwining new prints with looks that are reminiscent of styles from the 70's. 

We think we could possibly see pro skaters like Lizzie Armanto and Poppy Starr Olsen rocking a few of these pieces and making the look their very own.  Maybe as soon as the Vans Pro Park Series in China?

The collection drops September 7, prices range from $40-$300  and you can get it at Vans.com or Karl.com 

Ben Taverniti "Bones Logo" Pink Satin Jacket

Ben Taverniti "Bones Logo" Sweatshirt

Ben Taverniti "Screaming Hand" sweatshirt

We used to see skateboard companies ripping  riffing off fashion brands - does anyone remember the year 2000 when Supreme used the Louis Vuitton logo for all of about 2 weeks until they were hit with a cease and desist letter?  They complied very quickly and that was the end of that.

Or how about the time the shoe was on the other foot and fashion designer Jermy Scott stole the iconic Jim Phillips "Screaming Hand" artwork and used it on clothes that walked down his runway during fashion week? That was a pretty bold move that earned them a lawsuit which Jim ended up winning.

These were instances that were far and few in-between. But now that we are seeing a huge interest in skateboarding by the fashion crowd it's happening more and more. But we are also seeing some unlikely collaborations as well.

We're not 100% sure but we are thinking that the Bones logo and the Screaming Hand logo in the photos above may have been "lifted" by designer Ben Taverniti's "Unravel Project". They are selling out quick at Barneys NY - with the pink jacket on pre-order for $1,475 and the oversized distressed black sweatshirt and gray "screaming hand"  sweatshirt going for a cool $570.

Louis Vuitton X Supreme Collab - launching July 2017

On the flipside iconic skate brand Supreme did a collab with Louis Vuitton that is 100% authentic and above board. Considering that so many fashion people are into Supreme already, it's doubtful that this collab hurts their brand from a core skate standpoint.

Although I highly doubt any skater we know will be buying the "skate box" that comes complete with a board, trucks, wheels and a skate wrench. (Think Louis Vuitton price points here)

Thrasher Hits Back at H&M for using its "Flame Logo"

H&M decided to do their own take on the Thrasher look with a tee that says TRIPPIN with the iconic Thrasher flames, font, and colorway. Thrasher is hitting them hard with a cease and desist, and H&M is battling back. But as always, Thrasher has the final say even on their Instagram post - The "F-Off H&M"  was a great parting shot and very typical for our industry.

Supreme x Vans SK8-HI Pro Shoe Collab

Now this one we can totally get behind - two major skate brands coming together to create a retro inspired shoe with the Supreme logo intertwined in the iconic checkerboard pattern. So simple but so rad!



So the question is, is it good for skateboarding's unique style to be appreciated and used by mainstream fashion?

Or does it make us feel that the underground, rebel feel we have had all these years is losing its mystique?

The Dusters California x Girl is NOT a 4 Letter Word "It's Not About Pretty" cruiser  board is available at ZUMIEZ stores and online and they have FREE shipping today! You can get it HERE

Our new Dusters California x Girl is NOT a 4 Letter Word collab board featuring legendary Dogtown artist Wes Humpston's art work is also available at Zumiez stores as well as online, with FREE shipping today for Cyber Monday.

We are stoked that Zumiez has added this board as one of it's BEST GIFT items for the holiday season - and you can get it HERE

We are proud to say that both these boards give a portion of their proceeds back to Exposure Skate a 501c3 non-profit that helps girls in skateboarding.

We are also having a Cyber Monday special over at our Girl is NOT a 4 Letter Word online store - get 20% off your entire order when you use the code SHOP20 at check out. Save on all our new kids apparel, women's tees. bags, hats, beanies, buttons and more.

We have items ranging from $6.00 (the buttons make great stocking stuffers!) to hats and tee's all the way up to our one of a kind vintage denim vests at $75.00 if you want to splurge, and of course hats and tee's at various prices in between!

If you want to see more flannels or denim vests  in your size -  please shoot us an email at cindy@girlisnota4letterword.com and we will be happy to show you what's not on line yet so you can get it before anyone else!

If you want your order shipped out of the USA - please email us at cindy@girlisnota4letterword.com with your order request and full address and we can give you an exact shipping quote! 


We are proud to say that our GN4LW apparel line gives back to girls in skateboarding by donating to causes and Go Fund Me sites that skater girls create to help them fund trips to film or skate, supporting female based contests, and events, giving assistance to any girl in skateboarding that needs help, financially supporting our pro female skaters, and donating product to 501c3 non profits.

Girl is NOT a 4 Letter Word started in 2013 and is still operating as  a Not For Profit company. We hope to continue that mission as we move forward.  Thank you for all your support!

Shop all the new Girl is NOT a 4 Letter Word Apparel line HERE and don't forget to use code SHOP20 at checkout today for 20% off your entire order!

photo via @PattyHuntington instagram

Backstage Access - Poppy's Faith Connexion Outfit  / Photo via @pero_k instagram

Super star model Jacquelyn Jablonski

Poppy on left skating through the "Hubba Hideout" during the show

The stage was a replica of San Francisco's "Hubba Hideout" / photo via @theeventgroup instagram

Last night in Sydney, Australia was one for the books. Pro skateboarder Poppy Starr Olsen opened the Faith Connexion fashion show at MADE Sydney presented by Mercedes Benz. Under the direction of legendary pro skateboarder Corbin Harris, Poppy's entrance and opener for the show was spectacular. It's not every day you see a 16 year old blonde skater girl in upscale grunge/rad fashion come flying onto a runway, launching off the stairway ledge, right before the models step out. A great way to start and end the show.  Congrats Poppy!

Photo credit @double_rainbouu

Poppy Starr Olsen  / Photo Ian Logan

If you're in Sydney, Australia you don't want to miss this on Saturday night!  Girl is NOT a 4 Letter Word team rider, Poppy Starr Olsen, is opening the Faith Connexion show during MADE Sydney, presented by Mercedes Benz. Poppy will be skating in the show while the models walk the runway.  The show will take place on the co-designed replica of the famous San Francisco skate spot, the "Hubba Hideout".

Faith Connexion is known for its grungy fits and customized army jackets.  It is worn and loved by celebrities such as, Rihanna and Beyonce. The French design collective brings together high fashion's obsession with skate and art culture.

The show takes place at the Carriageworks on Saturday at 6 PM and you can buy tickets at the door

MADE Sydney
Carriageworks
245 Wilson Street
Eveleigh, Sydney
Show starts at 6:00 PM

There will also be live Graffiti, food trucks and bars on site.

Photo by Chrsitin Rose for GN4LW for LifetimeTV

Photo by Chrsitin Rose for GN4LW for LifetimeTV - Team rider Sky and Quinne rocking our kids line

Photo Ian Logan for GN4LW for LifetimeTV -  Team Rider Minna wearing the new logo tee & our vintage flannel

A small sampling of what's on the site

Our Girl is NOT a 4 Letter Word online shop is fully stocked right now - we have even brought back some of your retro favorites - like the reversible tote bag that is water resistant and holds up to 40 lbs, and a crowd favorite, the "Arizona Pipes" tee. And we have added new pieces, like our kids "new logo" tee!

Now's the time to stock up on your favorites, as the holidays are coming quick! You can see the entire line HERE

*Proceeds from sales of our apparel & collab skateboards go back into girls skateboarding by giving back to various 510c3 nonprofits that support girls in action sports, (501c3 non-profits, GRO, Poseiden Foundation,  and Exposure Skate have all been recipients of this program) We also use funds to support our pro team riders, sponsor contests that support girls skateboarding, & we like to donate to various "Go Fund Me" projects that girls in skateboarding create, to film, travel and create female skate media - which we believe is a great thing!

Have a project you are working on that needs help or visibility ? Hit us up at pr@girlisnota4letterword.com we are always happy to see what we can do to help!

Photo by Brigitte Lacombe

We're pretty blown away by this trailer for the new film directed by Crystal Moselle presented by  fashion house Miu Miu, featuring girls from the New York Skate Crew "The Skate Kitchen" .  Check out skater Rachelle Vinberg in the lead role.

Directed by Crystal Moselle, this trailer is breathtaking on all levels. Watch it and see.  We can't wait to see the entire film when it comes out in September. 

This is the official info from Miu Miu about the film:

"Everything can change in one day. Rachelle, a 17-year-old girl living outside of New York City, discovers this, riding her skateboard through a journey of self-discovery. Intimidated by casual, macho sexism, Rachelle stumbles across a gang of charismatic, fearless skater girls. They show her another world is out there. A world of female friendship, strength and belonging. “Today,” confesses Rachelle “is the first day that I haven’t been feeling that sense of loneliness.”

That One Day, by American director Crystal Moselle, is the 12th commission from Miu Miu Women’s Tales, the acclaimed short-film series by women who critically celebrate femininity in the 21st century. Crystal Moselle’s debut, The Wolfpack, about a family who home schooled and raised their seven children in the confinement of their apartment in the Lower East Side, won the U.S. Documentary Grand Jury Prize at 2015’s Sundance Film Festival. Moselle also made the viral video sensation Shapeshifting, on a pack of 14-year-old ballerinas. 

“I am in love with the transformation stage in a girl’s life,” says Moselle, “when they are not quite a girl but not quite a woman.” That One Day renders this moment as a tender daydream -ardently feminine skaters in serene slow-mo- which isn’t afraid of the tough truths facing young women. “When I was in my transformation stage,” Moselle reveals, “as a young girl, Miu Miu was a big part of that story.”

Tee $15.90

Sports Bra $12.90   / Shorts  $12.90

Tote Bag  $4.90

Long Bra Top $12.90

Socks $3.90

Hats $9.90

Wow!  Ran across this totally OG skate apparel line being sold at Forever 21 today.  Vision Street Wear was huge in the 1980's with it's  iconic and very large, red, white and black logos, on apparel  and boards. Pro riders for the brand during that era were guys like Mark Gonzales, Lance Mountain, Tas Pappas, Duane Peters and Mark "Gator" Rogowski.

We've seen the brand making a visible come back in recent years in high end stores like Far Fetch, and Opening Ceremony, and via it's shoe collab with Swear,  and now it looks like it's making a very mainstream comeback in a mall near you.

Between F21online, and in the F21 stores, it looks like they have licensed the Vision logo and designs for numerous pieces of women's apparel and accessories. From ball caps, socks, and tote bags, to sports bras, body hugging shorts, crop tops, and boxy tees, it's all here.  So if you're looking for a retro, fun graphic, now is your chance to grab "semi-vintage" style skate pieces at those dirt cheap Forever 21 prices.

You can see/order most of the Vision Street Wear x Forever 21 collection HERE

 Via Girls Life Magazine   /  Photos of Jordyn by Joanne Barratt

We're stoked to see skater/surfer Jordyn Barratt featured in a four page spread in the June/July issue of GIRLS LIFE Magazine, available now on newsstands everywhere - we got our copy today at Barnes & Noble Bookstore.

Jordyn talks about skate & surf fashion, what items are the best for performance in each sport, and gives young girls some of the best advice ever:

"My most important style tip though, has nothing to do with fashion. Whether you're surfing or skating or whatever, you're going to get knocked down a lot. (I fall way more than I land.) But as long as you get back up, you'll eventually get it right - and that's the best feeling in the world. My motto? Fall down nine times, get back up 10"

Great advice Jordyn!

Cute new Exposure Skate tees are available for this Flash Sale only!  Get yours quick as this sale ends in 3 days!!  The best part is these tees give back to Exposure Skate, a 501C3 non profit. $7.00 per tee goes back to Exposure - how rad is that?

Check out all the designs HERE

all images via NannerJunkies

Giving back, we love seeing it happen from female skateboarders in our community.

NannerJunkies (run by pro skater Hunter Long and her boyfriend Ryan) has decided to donate $10 from specific items they sell in their online shop to help fund some of the top women in skateboarding. Items in the shop that support these girls will be marked by a skateboard icon in the top left corner. You can use the drop down menu when checking out to decide which Pro or AM skater girl you'd like the donation to go to.

Skaters you can donate to include: Nicole Hause, Hunter Long, Allysha Bergado,  Jordyn Barratt, Sarah Thompson, Jordan Serpentini and Kody Tamanaha.

The jewelry is top notch and designed in Hawaii By Bonnie Colle of Island Visions Hawaii and is made of silver or gold fill,  as well as precious stones. We just ordered the silver "SK8"  necklace and can't wait to get it!

Such a great way for a pro skater to give back to her skate community - the costs of travel, training, and in some instances gear, is expensive,! These donations help the girls offset those expenses so they can keep competing and doing what they love.

Check out NannerJunkies, place an order for some Christmas gifts, and know you are helping girls in skateboarding as well! 

The new video for fashion house, Emilio Pucci's skateboard launch is quirky and cute, get past the orange juice bit and it becomes more interesting. Stick around until the end and it's  nice to see fashion model Martha Rose Redding actually skateboarding & dropping in - good for her!

All images via Emilio Pucci

It's another case of fashion x skateboarding - this time by the the Italian fashion house Emilio Pucci.

Working with art students to re-work some of their archival prints onto skateboard decks, the results are seen above. Cruiser and street decks are available and we have heard there is even a artsy video of this board release that involves a model and some skaters. We will keep our eyes peeled for that in case some female skaters we all know and love are showcased.

No word on the price of each board as of yet, but if past skate x fashion releases are any indication we are guessing at least $750 and up a piece, if it's a limited edition run...  How's that for sticker shock? The boards launch on Monday so we will keep you posted.

What are your thoughts about fashion houses like Chanel & Pucci  producing limited edition skateboards? 

Do you think it's cool, or a fashion faux pas? 

Looks like one fashion designer at London's fashion week merged his love of sequins with skateboards. Ashish Gupta, a Delhi born designer had models skateboarding down the catwalk rather than walking during London fashion week. It unfortunately didn't go so well for one model who's dress slipped while skating...

But overall it looks like the models made it down the runway and back with out any other mishaps.

All I can say is if that's the worst mishap you have skateboarding, you are doing pretty well!

Photos Stu Brown

We decided to see what team rider Sky Brown thought of us making a line of kids Girl is NOT a 4 Letter Word Tee's, so we made up a few samples, sent them to her, and let her loose. Here she is rockin' the new bright pink skull tee for girls. Sky approved and tested. Available in our online store SOON.

 Photo Mae Duarte via Vans Tumblr

This has got to be our favorite print pattern from the new Vans x Eley Kishimoto collection that just dropped. These are the Sk8-Hi Reissue. Classic and rad. Can't wait to see if Lizzie Armanto or Poppy Starr Olsen will be rocking these at Exposure Skate on November 7!