Photo Mark Nicdao for Vogue Philippines
Team rider Mazel Alegado is featured in Vogue Philippines this month and she is sporting GUCCI no less!
Check out the entire article HERE
Yeah Mazel!!!
Grab the March issue of Thrasher while you can - Elissa Steamer (aka The Goat of women’s street skating) is on the cover. You don’t want to miss this!
Nora Vasconcellos has paved the way for women In skate to do more than just the contest circuit. Nora has created a path where women, like the male skaters before them, can shoot video parts, have lucrative brand deals and skate for the fun of it. The days of thinking the Olympics are the only big dream for female skaters is being changed - thanks to Nora.
Skateboarder and YETI athlete Nora Vasconcellos joins The Lineup. She talks about her barrier-breaking career, from becoming the first woman signed to the Adidas Skate Team and putting out her film “Nora” to designing her signature shoe and landing the cover of Thrasher Magazine. She discusses her love of surfing and the crossovers between it and skateboarding, her favorite surfers today, and being inspired by Stephanie Gilmore and Carissa Moore as a kid. Nora also touches on gender equality in sports, advice to girl groms, skateboarding’s rawness and playfulness, the toughest trick she learned, and working with YETI.
Photo Ian Logan x Girl is NOT a 4 Letter Word
At 59 years old, Amy Bradshaw still skateboards every day. She goes by @oldladyskater on instagram but that is Amy having a bit of fun, while she may be older than most people skateboarding regularly, she still keeps up with the kids at the skatepark (easily).
S1 helmets just posted an interview with Amy that covers her skating back in the day, her life now and everything in-between. It’s a great read!
You can check out Amy’s S1 interview HERE
Photo Ian Logan x Girl is NOT a 4 Letter Word
In honor of International Women's Day The Berrics presents an inside look into one of the most skilled and influential female skaters of our generation, Mariah Duran. An olympian, a photographer, a traveler, and most of all, a skateboarder. Mariah has one of the most established careers in the game, so come along with us as we spend a day with her to find out WHO IS Mariah Duran? Mariah Duran, the Albuquerque, NM local, is what you'd call a professional. Multiple major contest wins, stellar video parts, and one of the best trick selections in the game,
Mariah has been blowing up since her first @XGames appearance in 2015. Mariah has podiumed at multiple @SLS contests, skated in the 2020 @Olympics has 2 X Games gold medal, and back-to-back @USASkateboarding National Championships. She's supported by some of the industries biggest sponsors including @meowskateboards , @adidasSkateboarding , @thundertrucks @BonesBearings and @MountainDew.
We are happy that on International Women’s Day this video of our BFF, Judi Oyama, has dropped!
Meet Judi Oyama, a 63-year-old skateboarder who has been ripping the streets and skateparks for decades. As a pioneer of the sport, Judi was there for the inception of Independent Trucks and helped recruit many notable names to the Santa Cruz Skateboards team.
But Judi's love for skateboarding doesn't stop there. To this day, she still competes in slalom competitions, and is even a member of the US Slalom Skateboarding team.
In addition, Judi holds onto a treasure trove of skateboarding memorabilia, including rare boards, vintage magazines, and more.
Join us as we dive into the inspiring story of this skateboarding legend and learn how she continues to push the limits and break barriers in the world of skateboarding, while preserving its rich history for future generations to enjoy.
Pro Tip: keep your eyes out for a guest appearance by our Girl is NOT a 4 Letter Word team rider, Minna Stess
We love this new video NHS did with Alex White!
After her career as a pro skater, Alex White's journey included life as a realtor, waitress, property manager, and mom. Alex shares what it's like as a woman working in the skateboard industry and how her passion for skateboarding led her to become the Krux Brand Manager, Olympic judge, and the first Women's and Non-Binary Rider Relations manager at NHS.
What to watch for in this video - see if you can answer all the gems below :
*It’s really rad to see the wall of women’s pro model decks in Alex’s office - can you name them all?
*We’re huge fans of Alex’s secondary role at NHS that she created - what is it?
*What are some of Alex’s tips on blending what you love and where you work?
"Why skateboarding?" showcases NHS employees and how their passion for skateboarding led them to a career in the skate industry.
Follow Alex on Instagram: @thealexwhite
Little rippers Sky & Quinne getting a serious dose of inspiration this morning.
I still can't believe it...
Lizzie Armanto is on the cover of Transworld Skate, and the pages inside are filled with girls interviews, photos, and ads. The girls are shredding. The pictures are seriously rad, and the words are inspiring. Barnes & Noble as well as skate shops everywhere are selling out of the magazines left and right, and we are only on day TWO since it launched. Girls are posting about it on every social media outlet and are STOKED. It IS the talk of the skateboard world.
I gave these little rippers above, Sky and Quinne copies of the magazine this morning over breakfast and as they thumbed through the pages they yelled girls names out as they came across their pictures "Leticia!!, Lacey!!, Allysha!, Alana - oh look at
that
shot.." They thumbed through the pages again and again, looking closely at each girls photo. As we left the restaurant they each clutched the magazine to their chest as if it was the most important possession they had with them this morning, and perhaps it really was. It was full of girls just like them who were absolutely killing it, and it made them realize that one day they will have a chance to be
that
girl in the magazine. When they can see girls even just a little older than them, like Brighton Zeuner, in a male dominated magazine it gives them fuel, and ignites their passion for skateboarding even more than ever. That is HUGE.
For me it was something else entirely. It was a sigh of genuine relief. It was knowing that this day had
finally
come. That 38 years had passed since I started skateboarding along with a small group of other girls in the 70's, and now it was really happening. We are seeing the change we have always wanted, hoped for, and fought for. I went to bed last night with the magazine in my hands as I thumbed through the pages and read those interviews again and again. I fell asleep holding it to my chest, and woke up this morning with a huge smile on my face, knowing that women in skateboarding had finally created a significant wave of change. It's not a "boys club" anymore it's just
skateboarding.
Now I feel that it is only fitting that I share this post I wrote back on September 24, 2013 - because it's just 3 years later and look how far we have come.
** This post was originally created for my fashion site
When I was writing it way back when, I started to realize that instead of bitching about what I wasn't stoked on, that maybe I should think about starting a blog about girls skateboarding and post a "Who's Rad" every week to create the content I thought there should be more of. Sometime your biggest pet peeves have a way of giving you forward momentum...
This reminds me of back in the day. But not in the way you might think…
Back in the day you had to hunt and hunt to find girls profiled in skateboarding magazines. I craved those photos, I studied them and cut them out and thumb-tacked them to my wall for inspiration. I don’t think I could have filled all the walls in my teenage bedroom with female skate photos even if I had tried – there just weren’t enough of them. But there were always photos of girls in cute outfits watching the boys skate…
Which brings me to this editorial spread. Don’t get me wrong, I love that skateboarding is featured here in a very 70′s California way, BUT I’d really be digging it if the girl was the one skating and maybe the boys were the ones watching. I’m waiting for the year that happens, and in the meantime, I am still tacking up photos of rad girls, with the hope that one day my walls will be filled.
I believe it’s time for a new ending to the same old story. What about you?
Flash back to today:
I have been smiling all day knowing that I could tear out all those photos and put them up on my office walls and have plenty of images to do it with. That is amazing to me...
Thank you to Transworld Magazine, the photographers, the writers, editors, advertisers and the female skaters featured, who just changed our world.
Thank you to every girl who has ever skateboarded - from the OG's in my day, to the little ones ripping today, for always charging hard, skating no matter what, because every single girl out there helped make this happen and you should all be stoked as hell. I know I am.
xx Cindy