Great to see Adidas x Unity team up!


Adidas Skateboarding and Unity join forces to deliver a collaborative release for the Fall/Winter 2020 season ahead. Formed in 2017 by Jeffrey Cheung and Gabriel Ramirez with the goal of creating a safe space in skateboarding for LGBTQ+ people, Unity has become a global expression of acceptance and positivity.

Emanating the Unity crew’s message of “Don’t Be Afraid of Who You Are”, the gender-neutral apparel and footwear lineup celebrates the queer and trans community in skateboarding and the power of DIY. Through vibrant detailing and a diverse product offering, the collection is a bold declaration grounded in individuality and inclusion. Made with a message of solidarity, the collaboration aims to spark creativity and change.

Cheung’s expressive illustrations transform Adidas apparel staples and two skateboarding footwear silhouettes into a creative platform of the Unity spirit. Incorporating pastel hues and premium materials, the collection is a multi-seasonal offering of shorts, shirts, a hoodie, track jacket, and custom footwear that includes the Unity Continental Vulc and recently introduced Coronado.


The Adidas Skateboarding x Unity collection releases this Friday, August 28th via adidas.com/skateboarding and select skate retailers.

Costa Mesa, CALIF. (June 11, 2020) – Vans’ long-running original content series, Loveletters to Skateboarding is about the love communities around the world have for skateboarding: a common bond shared regardless of race, religion, and sexual orientation. The 11th season of Loveletters is a testament to this, premiering worldwide today with a 6-part series dedicated to the voices of the LGBTQ+ skate community.

Cher Strauberry and Jeff Grosso

Exploring topics of identity, acceptance, allyship and more, this season of Loveletters to Skateboarding uplifts the shared journeys of a vast community of skaters who have found solace and connection through skateboarding. With stories from well-known skaters such as Brian Anderson, Leo Baker, Breanna Geering and Cher Strauberry, to members of the Unity crew, Skate Witches, and locals from around the world, Loveletters highlights the diverse yet often unheard perspectives of an emerging skate community.

The Unity Crew

Messages of unity and equality must always be championed. The origins of the Pride Movement can be traced to formative voices from the black queer and trans community, who took pivotal action for their rights in the late ’60s. In honor of Pride Month, and in addition to using our collective voice to elevate these impactful stories, Vans is making a donation of $50,000 to the GSA Network, an organization working to unite trans and queer youth for racial and gender justice.

Elissa Steamer and Jeff Grosso

Vans’ Loveletters to LGBTQ+ was filmed earlier this year, before the passing of legendary skater and host Jeff Grosso, who was a champion for inclusive skateboarding. These episodes were undoubtedly the ones he was most proud of in the 11 years of the show. Jeff confessed, “I was taught at a young age to speak this way. I have been part of the problem, but I am trying to change…the last thing I want to do is make someone feel uncomfortable or make them not feel safe, especially when it comes to skateboarding.” Vans, alongside Jeff, believe all voices of the LGBTQ+ community deserve to be heard. In our Vans family, there is no place for hatred or bigotry, and it is our mission to welcome everyone into the creative community of skateboarding.






Watch Jeff Grosso’s Loveletters to Skateboarding now at YouTube.com/Vans and stay tuned for new episodes every Thursday.