Posts tagged collab
Lizzie Armanto Gets a Signature Skate Shoe From Vans!

As a trailblazer in skateboarding, Lizzie is an inspiration, breaking down the barriers of what’s possible. So, when Vans set out to create Lizzie’s first signature skateboarding shoe, we listened closely to her and what she needed to progress. The result is The Lizzie, Vans’ first signature skateboarding shoe designed by a woman in 20 years. The Lizzie provides something else entirely for a wider range of skateboarders whose needs are not being met. 

“I really enjoyed the process of creating a shoe from the ground up,” Lizzie said. “I felt compelled to make a shoe that is simple, functional, feels good on your feet and has a bit of soul, and feel proud of what we were able to accomplish.” 

 

To bring this vision to life, Lizzie worked closely with Vans’ Innovation and Product Development teams on a performance-fit last molded directly from 3D scans of her feet. Lizzie wanted a shoe that represented her completely—from a slimmer fit tailored to her foot shape, to a leaner outsole for a closer connection to her board and improved flexibility. The impact cushioning in typical skate shoes left Lizzie feeling like she was floating above her board, so Vans listened to create a new lower profile footbed. 

The Lizzie features a new vulcanized construction with a lower profile sidewall foxing tape, an exposed radiused outsole edge, and flex grooves for a stable, broken-in feel. The universal fit features the perfect amount of EcoCush™ cushioning, increasing boardfeel for a wider range of skaters. A new 3D Embossed DURACAP™ toe and Sidestripe has even more durability in high-wear areas, while an all-new micro-waffle tread and Sick-Stick™ rubber offers maximum grip. 

Because Lizzie is also passionate about preserving our planet, her signature shoe received the Vans VR3 Checkerboard Globe designation, meaning it follows strict footwear materials guidelines for all major components and has been designed and engineered to have a reduced carbon footprint compared to Vans’ canvas shoes. Under the VR3 designation, The Lizzie will always be made in part with organic cotton, natural rubber and biobased foam. For its debut, The Lizzie also utilizes suede across the entire shoe sourced from Leather Working Group (LWG) tanneries that have been rated gold or silver for environmental responsibility. 

“I feel very connected to nature, and I’m stoked that my shoe could bring me even closer to it. I knew from the very beginning that I wanted to include sustainable materials and practices as much as possible throughout the entire process. It means a lot to me that Vans’ design team went the extra mile to make this happen,” Lizzie added.

The Lizzie is finished with minimal detailing, including Lizzie’s signature initials on the exterior tongue label as well as her first and last name on the underside of the heel flaps, visible only when flipped up. Bright pops of hand drawn citrus and botanical illustrations on the shoe’s interior lining speak to Lizzie’s love of plants.

  In addition to The Lizzie, the Vans x Lizzie Armanto collection features a head-to-toe assortment of apparel and accessories designed in collaboration with Lizzie that include workwear-inspired staples like the Lizzie Armanto vest and Armanto skate chinos in burro, a knit tank in black, and short sleeve mini tee in melon, as well as a bucket hat in natural, crew socks in white, and waistpack in burro. The offering features the same citrus and botanical graphics tying back to her signature shoe. 

 

Lizzie Armanto embodies the true spirit of creative expression in all its forms. With a storied career that includes many firsts—like the first woman to grace TransWorld SKATEboarding’s magazine cover and one of the first women in years to appear on the cover of Thrasher, the first to complete Tony Hawk’s Loop, and a part of the talented crew to compete in Tokyo’s 2021 Olympic skateboarding debut—Lizzie is a pioneer and role model. Continuing to break new ground, Vans and Lizzie are proud to deliver something else entirely for a new generation of skateboarders.

The Lizzie x Lizzie Armanto Collection will be available March 10, 2022 at Vans Skateboarding retailers and at Vans.com. To learn more, visit Vans.com/lizzie

H&M Collab With No Fear ... and The Skate Kitchen!


 

Image and video via H&M x No Fear


This is pretty cool!  Most of you are to young to remember the skate/streetwear label NO FEAR, but those of us who do, remember (like most things back then)  it was really just for the boys.

Not anymore!

The store everyone loves to shop at H&M, is getting ready to launch its latest collection in partnership with 90's skate and streetwear brand No Fear and the awesome skater girls from The Skate Kitchen - who are also co-creators.

The collab with launch on 14 October with a more inclusive approach.  ** Times are changing in women's skate - thank goodness!

The Skate Kitchen comprises of Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo, and Jules Lorenzo. Together, they speak up for inclusion with the aim of a better and more equal world.

Check out the video above for all The Skate Kitchen skaters showing off the new collection.

The collection will be a mix of oversized and tight-fitting silhouettes through elevated basics and graphic illustrations, with 23 garments including oversized T-shirts, crop tops, shirts, sweatshirts, hoodies, knitwear, varsity jackets, tracksuits and joggers. Esentially - something for everyone!

The collection will also feature 11 accessories, including bags, beanies, trainers, scarves and stickers. We can't wait for those!!

 The main color palette is vibrant green, black and white, while the co-created pieces with The Skate Kitchen feature a color palette of beige, khaki brown, green and washed black. (our favorite color-way)


Stay tuned for the official drop on October 14th!!

Pro Skateboarder Minna Stess Partners With HyperX.

Minna Stess ~ Photo Gabriel Zavala

 

“As a teenager and female athlete in a male-dominated sport who also loves gaming, it’s very important to me to partner with companies who encourage diversity and inclusion for everyone,” said Stess. “I’m excited to join forces with HyperX as we all work to break the mold and change perceptions, while encouraging young women like myself to keep chasing after their dreams.” 

 

We are so proud of GN4LW team rider Minna Stess for always working to change the landscape in male-dominated industries!


FOUNTAIN VALLEY, Calif --HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced it is the official gaming peripherals partner of national skateboarding prodigy and champion Minna Stess. Enhancing HyperX’s ambassador roster and global gaming lifestyle brand, Stess will exclusively wear and promote HyperX gaming headsets and participate in various HyperX marketing initiatives, including social activations and We’re All Gamers campaign. 

 

“As an inspiration for young female athletes, Stess’ fun, humble and authentic personality is a perfect addition to the HyperX roster as we continue to grow our gaming lifestyle brand.”



At 15 years old, Stess is one of the best park skaters in the world and the youngest member of the USA Skateboarding Women’s Park National Team. Park skateboarding made its debut at the 2021 Tokyo Summer Olympics and Stess will be competing to earn her spot on the 2024 US Olympic team. Stess started competing at five years old and competed in her first Pro Women in California Skateboarding contest at age 11. She continued progressing as a contest skater , winning the Mystic Skate Cup Ladies Bowl in Prague, Czech Republic and placing second at the La Kantera Bowl in Spain. Stess has also competed in XGames and the Dew Tour, and recently won the 2021 USA National Championships.

“HyperX remains focused on infusing industries within the gaming ecosystem and encouraging all gaming personalities to express themselves, and we are proud to welcome Minna to the ambassador family,” said Dustin Illingworth, celebrity and athlete marketing manager, HyperX. “As an inspiration for young female athletes, Stess’ fun, humble and authentic personality is a perfect addition to the HyperX roster as we continue to grow our gaming lifestyle brand.”

As a HyperX brand ambassador, Stess will sport a HyperX sticker on her skateboard and receive products across all categories for herself and her community. In addition, Stess will get the HyperX Heroes treatment, including her own hero illustration as she joins a line-up of internationally recognized talent on the HyperX roster, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, ice hockey player Filip Forsberg, international soccer player Dele Alli, professional race car driver Sage Karam, and more than 25 global streamers and influencers in the HyperX family.

Leticia and Sky Team Up To Launch "Monarch Project".

The Monarch Project ads in Thrasher don't give much away

 

Maybe you have heard the news? 

Pro skaters Leticia Bufoni and Sky Brown have teamed up to create the new skate brand "Monarch Project". There is a sneak peek of two ads in Thrasher Magazine this month and Leticia has been slyly posting shots of the board on her Instagram.

 


Sky Brown and Leticia Bufoni Monarch Project Decks

 

We also saw the white deck drop recently on the Monarch Project website - looks like black boards for Leticia and white for Sky?

 

We are interested to see who else gets named to the Monarch Team - we have heard a rumor that it will be a team with male and female riders - which is very cool

So far, some good guesses due to what we have seen at the X-Games and the Olympics would be young talent like Gui Khury and Rayssa Leal perhaps.

Gui is now the youngest skateboarder to become a gold medalist at the X Games. He beat eight other contestants in the Vert Best Trick contest including skateboarding legend, Tony Hawk. He became the youngest ever skateboarder to land a move known as the 1080, on a non-mega vert ramp.

Rayssa at age 13 just won the silver medal at the Tokyo Olympics for Women's Street. Kind of a huge deal right there.

When Gui won gold at X-Games, he posed for a pic with Leticia and Sky (also gold medalists at X- Games) which led to speculation that he woudl be announced as the first team rider. Next came the Olympics, and while Leticia didn't make the finals, she stayed in the stand cheering her protege Rayssa on.

Could these two be the first team riders on the new brand? 

Stay tuned - we are interested to see where this is all headed!


Vans ~ “No Matter How Big Skateboarding Gets, Never Forget Where It Starts”

Vans Skater Lizzie Armanto Designing her Vans Skate Customs shoes         
  

 

Vans will donate up to US$200K to Tides Foundation in support of Skateistan to help youth around the world experience the power of skateboarding 

 Vans.com/skateistan

 


COSTA MESA, CALIF. (June 21, 2021) In celebration of Go Skateboarding Day, Vans, the global leader in skateboarding for over 50 years, proudly announces a new partnership with Skateistan, the award-winning international non-profit organization which empowers youth through skateboarding and education in Afghanistan, Cambodia, South Africa and supports other social skate projects around the world.

With this campaign, Vans reminds fans that skateboarding would not be where it is today without the strength of community. In a new video campaign titled “Where It Starts”, Vans and Skateistan zero in on what makes skateboarding so special—the streets, skateparks, backyard pools and communities that built skateboarding from the ground up. Fans will hear from skateboarding’s most talented stars including skateboarding legend, Vans athlete, and Skateistan board member, Tony Hawk, Vans skaters Lizzie Armanto and Pedro Barros, and Skateistan ambassador Yann Horowitz.

 

“As skateboarding prepares to see its largest media attention in history, the focus will mainly be on competition – but Vans and Skateistan want to raise awareness on the importance of supporting skateboarding’s development at the community level,” said Vans Global Sr. Director of Action Sports, Bobby Gascon. “Unlike traditional sports where athletes are aided with scholarships and various government programs, skateboarding requires support at ground zero – within its communities. We are excited to continue being that foundation for skaters all around the world and advocating Skateistan’s mission to do so as well.”

 

Skateistan dedicates resources to groups often excluded from sports and educational opportunities, especially girls, children living with disabilities and those from low-income backgrounds. With support from their global network, The Goodpush Alliance, the non-profit supports growth and development of the skateboard community all over the world, celebrating the unique culture of skateboarders and their creative self-expression.

 

Now through September, Vans will donate $10 USD from every pair of Vans Custom Skate Classics purchased from Vans on Vans.com/customs from June 21 to August 30  – up to US$200k – to Tides Foundation in support of Skateistan. Consumers will be able to create their own unique pair of Vans Skate Classics and in doing so, can give back to an incredibly worthy cause in honor of Go Skateboarding Day.

 

Huge thanks to Vans for the awesome package - we can't wait to make our custom Vans!


Vans fans can visit Vans.com/skateistan to watch the new video spots of the “Where It Starts” campaign beginning July 6. Fans can now create their own Custom Skate Classics with select recipes from Vans ambassadors and athletes to donate directly to Skateistan’s programming. Share your custom designs and where skateboarding started for you by tagging @vansskate on social media today!

BMX: Angie Marino's New Vans Shoe + Video Just Dropped & We Love it!

 

We don't normally post about girls in BMX too much, because the awesome Women's site "The Bloom BMX" has that covered, but our friend Angie Marino's video just dropped for her new shoe with Vans and it's a MUST see! 

 And BTW, her new shoe is super cute!

 

Vans BMX Presents Angie Marino’s Enjoy The Ride, to serve as an inspiration for BMXers everywhere with it powerful message: Ride because you love it, no matter who you are. 

Getting creative while parks were closed due to COVID, Angie took to the street to explore a different side of BMX, strengthening her skillset as a more well-rounded rider and further establishing herself as a BMX powerhouse. The part is meant to inspire others, and particularly up and coming BMXers, to get out in the streets and push their own riding. 

To see more of Angie’s Vans collection, visit https://Vans.com/BMX 

 

Angie's new shoe with Vans

 

Video By: Richard “Veesh” Krumm 

Additional filming: Cody Long 

Photography: Jeff Zielinski 

Music Credits: “Sun Down” by Veesh

Bryce Wettstein x Jack Purcell x Converse x Todd Snyder. Whew!

 

 

“I re-meet my skateboard every single day, and every day it shows me something I never knew was possible.”

At the age of fifteen, Wettstein won the 2019 National Championship in the Women’s Park division and is currently a member of the USA Skateboarding National Team scheduled to compete in Tokyo this summer. The Encinitas, California native is also a singer-songwriter who plays a mean ukulele.

 USA's #1 ranked Women's Park skater, Bryce Wettstein is featured in a new ad and video for the just launched, Converse x Jack Purcell x Todd Snyder  collab - that's a mouthful!

Bryce loves to wear color and this collab is full of colorful pieces so it's perfect that they had her in the launch ads.  We love the retro detailing on the polo shirt and the belt in rainbow colors is AWESOME!

Riders Of Summer - Black Girls Skate For H&M.

 


Inspired by the two at-leisure cultures, the clash of waves and pavements results in a vibrant and powerful collection. Fronted by members from Black Girls Skate: a non-profit organization devoted to creating equity, visibility and safety for all skaters who identify as women and/or non-binary, black, African or of color.

Check out the ladies from the skate community Black Girls Skate as they help launch a new summer collective for H&M.

 Featuring skateboarders: Jhanaiya Smith-Butler, Camryn Silva and Emily Williams

You can find the collection and order pieces HERE


Jordyn, Part Two | Presented by Toyota USA

 

 

Team Toyota athlete Jordyn Barratt grew up in Hawaii skating at Banzai Skatepark. There weren’t any other little girls skating at the park when Jordyn first began. At around 14 years old, Jordyn moved to California and realized there were more skaters just like her. But as she started to compete against some of the girls, she looked up to the competition grew fierce. Gnarly. 

Some of the older girls were pretty mean, an experience that Jordyn vowed to change for the future girls of skating. It’s not like that anymore, according to Jordyn, partially due to the expanded contest circuit, which has allowed a little more room for everyone to grow. She knows what it’s like to get picked on, so she’s made it a point to make any girls who are coming up feel welcome—the more, the merrier, in her opinion. 

Follow along on her journey in “Jordyn,” a two-part series presented by Toyota USA. 

Directed by Jeremy Pettit

Hermosa Beach Historical Society & Museum Launches "Skateboard, Then" Exhibit!

 

Photo provided by The Hermosa Beach Historical Society & Museum

 

The Hermosa Beach Historical Society & Museum Announces Our Upcoming Exhibition Opening:

 

 

SKATEBOARDING, THEN

A Student Exhibition by Dylan Lombardo

 


 

Hermosa Beach, CAThe Hermosa Beach Museum is pleased to announce SKATEBOARDING, THEN an exhibition about the rise of skateboarding in Hermosa Beach and the South Bay. The presentation marks the first student led exhibition at the Hermosa Beach Museum, curated by our Museum Collections Volunteer, Dylan Lombardo.

This exhibition of photographs, film, and objects welcomes back familiar decades of skateboarding. Featured are photographs from our Easy Reader Photographic Collection, objects from the private collection of Cindy Whitehead, and skateboarding film from Gerard Ravel.

 

Skateboarding in Hermosa Beach is a common thread amongst several generations from the individuals in the community who pioneered the sport to today’s youth. This exhibition features a glimpse into the world that was ‘skateboarding then’.

 

 

There will be an opening event for this exhibition on Saturday May 22nd from 11 AM to 4 PM. Timed ticket registration will be required for attendance. Spots are limited. The exhibition will be open by appointment after the opening event.

 

TICKET REGISTRATION LINK:   https://www.eventbrite.com/e/skateboarding-then-exhibition-opening-tickets-153379047861

 

KNOW BEFORE YOU GO:

Tickets will have timed entry to control traffic flow and building capacity within the museum.

Masks will be required of all guests.

All guests will be required to have their temperature taken upon entry.

Hand sanitizer will be available for guests and museum personnel throughout the facility.

Please stay home if you are feeling unwell or have been exposed to COVID-19. 

 

Vans Launches a Collection with Breana Geering.

 

Breana Geering ~ Photo Acosta for Vans

 

Costa Mesa, CALIF. (May 4, 2021) – Vans, the original action sports brand and icon of creative expression, has teamed up with Breana Geering, one of the most talented skateboarders coming out of Canada’s of-the-moment skate scene, on a head-to-toe pack led by the Skate Old Skool.  

 

Hailing from British Columbia, Breana has emerged as an influential force in skateboarding, gaining recognition for her calm, collected style, serious ledge skills, and flip in and flip out manual tricks. Recently, Vans Skateboarding talked to Breana and those closest to her about how she came up in the Vancouver skate scene and what’s shaped her journey along the way. Building on the momentum of the past few years, Vans and Breana came together this season to create a forward approach to footwear and apparel, combining wearable colors with a nod to gender neutrality.

 


    

Breana approached the collection by leveraging the timeless appeal of Vans Classics combined with subtle touches that showcase her personality: “I wanted it to be special and personal. I really made it my own by adding in some of my own little doodles to the back of the shoe and the insole. I really wanted to make a nice, simple shoe that people would be stoked to wear, to skate or to the bar.”




With port uppers and a black outsole, laces and Sidestripe, the Skate Old Skool by Breana Geering delivers a refined look with elevated details, such as debossed faux snakeskin on the quarters. Her doodles on the heel illustrate the creative spirit Breana has infused into the shoe.

Next up in the collection, the Skate Era takes on classy vibes with a bit of edge. Marshmallow uppers are contrasted with a black sole, black laces, and the same debossed snakeskin quarters found on the Skate Old Skool. Final touches include brushed gold eyelets and a Checkerboard woven patch. 

 



A similar wearable approach and color palette carries over into Breana’s apparel collection, designed to ensure that she can skate and move while wearing each piece.

 

The Breana Tour Tank is grey, rib knit with Vans custom logo on the front and her signature doodle on the back. Pair the Tour Tank with her Authentic Plaid Pant, a Sturdy Stretch chino with an expressive-yet-subtle black allover plaid print and slash/back welt pockets. Pull on the Breana jacket, a black cotton canvas relaxed fit jacket with patch/welt pockets and a doodle graphic on the chest pocket—a piece that epitomizes Breana’s laid-back cool.

 


 

 

Completing the look is the Breana Bucket Hat and Tote, tying together the snakeskin and doodle elements from the rest of the collection. The black bucket hat features a doodle patch on the front and reverses to a port snakeskin print with Vans logo. The black poly tote features a printed Checkerboard bottom, drop-in zip entry, front zip pocket with doodle patch, interior laptop sleeve, and interior printed snakeskin lining. 

 


 

Breana Geering turned heads in 2018, winning first place in the Advanced category at Vancouver’s annual Stop, Drop and Roll women’s’ skate contest, and third place at the Montreal-based EMPIRE Am Getting Paid competition. That same year, she released her first solo parts in Thrasher’s Wisteria and Girl Skateboards’ Out For A Rip. In 2019, she made Thrasher’s Scramble list, a testament to her talent on the board, and followed that up recently with a full part in the 2020 all-female Vans Skateboarding film Credits. Her latest collection with Vans embodies her creative spirit and passionate drive to keep pushing skateboarding forward.

 

The Vans Breana Geering pack is now available at Vans retailers and Vans.com/Skateboarding.


 

Samarria Brevard Makes History!

Image via New Balance
 

 Samarria Brevard is making some serious history. Samarria becomes the very first Black female skater to get her own signature shoe - this one with New Balance Numeric. Talk about a history making moment in women's skateboarding! 

 This new edition shoe was designed in collaboration with New Balance Numeric athlete Samarria Brevard, with colors inspired by dragonflies.  

Retails for $74.99 - Coming Soon

 


 

 And that's not all!

Samarria now has her own signature truck from Thunder Trucks!


Nora and Maite´ Have New Signature Shoes With Adidas!

Image via Adidas

 

Adidas Skateboarding celebrated International Women's Day with  an announcement about a dual-release with Pro riders, Nora Vasconcellos and Maité Steenhoudt, that unveils their respective colorways for two iconic silhouettes from the brand’s archives — Gazelle ADV by Nora and Samba ADV by Maité . In celebration of International Women’s Day and the brand’s ongoing commitment to empowering female athletes, both timeless models have been re-imagined and updated for skateboarding.

 

Image via Adidas

 

The adidas Gazelle, reimagined for Skateboarding by Nora Vasconcellos. Sophisticated materialization meets retro details for a timeless look. A White leather upper is paired with a nubuck suede t-toe and heel tab for a high-end finish. The exposed foam padded tongue and Gum overlay nods to classic skateboarding style. 

Image via Adidas


Vasconcellos’ original art on the heel tab and sockliner adds her personal touch to the iconic design while paying tribute to her mother and other female athletes who have fought for equal access to participate in sports with a special story printed on the footbed

 

Image via Adidas

 

The adidas Samba, updated for the first time for skateboarding by Maité Steenhoudt. Capturing the classic elements of the original Samba, Steenhoudt’s design features a Black suede upper with White leather stripes. Wanting the shoe to look better with wear, Steenhoudt added a hidden layer under the t-toe that reveals color as you wear it down. 

 

Image via Adidas

 

A handwritten “Samba” and original artwork on the sockliner. Adding to the design is a hidden message on the footbed paying homage to her Antwerp skate crew as well as a subtle nod to her mother and grandmother on the collars. 

Both the Gazelle ADV by Nora and Samba ADV by Maité releases March 16th at specialty skate retailers and adidas.com/skateboarding. The retail price tag is set at $100 USD and $80 USD, respectively.

 

Indy Gives This Female Skater Her Own Signature Truck!

 Lizzie FS over the loveseat in the new Indy ad in Thrasher Magazine (2/21) Photo Rhino

 

Great to see these new Lizzie Armanto trucks from Independent! The girls breaks down barriers, has been skating hard forever and leading the charge for girls everywhere, so it is only fitting that Lizzie has the very first pro model truck from Independent! We love the blue color and the ice cream cone artwork!

The new Lizzie Armanto Pro Truck – Stage 11 Hollow is  available now in 129, 139, 144 and 149 sizes. These new trucks are a lightweight version of Stage XI with hollow axle & kingpin.

You can get them  HERE

Cost: $57.90 - 59.90 - per set



Vans Releases a Fabiana Delfino Collection! WOW!



 

Costa Mesa, CALIF. (Nov. 11, 2020) – Vans team rider Fabiana Delfino’s smooth style and powerful approach is redefining skateboarding from the ground up. The Florida native’s flowy style and roots have been applied to a new Vans head-to-toe collection, led by the Sk8-Hi Pro in cool blue featuring her signature palm tree graphic.

The Fabiana Delfino Sk8-Hi Pro offers stellar performance features that Vans Pro Classics have become known for, including Ollie Guard for added durability – a first for the silhouette. DURACAP reinforced underlays in high-wear areas have also been added to prolong the life of the shoe.     

Paying tribute to the Sunshine State, Fabiana incorporated her signature palm tree insignia paired with a cool blue colorway into the Sk8-Hi Pro and apparel collection. Custom artwork also appears on the heel counter with her namesake emblazoned across the tongue label. A cool blue Sidestripe over a natural corduroy upper rounds out her Floridian-inspired design.

  Fabiana’s shoe is supported by a head-to-toe collection of apparel and accessories, including a body-skimming stripe polo with contrast ribbing at the neck and sleeve cuffs and Fabiana logo embroidery on the chest. Pair it with the Fabiana cord backpack and Fabiana cord hat in oil blue, both with embroidered logos on the front and back. A Fabiana boxy tee, long sleeve boyfriend tee and boyfriend fleece crew, and crew sock finish off the look, complete with the oil blue/black colorway and custom art.

 

The Vans Fabiana Delfino Collection is available now at Vans retailers and Vans.com/skate.

Adidas x Unity Join Forces For New Collab.


Great to see Adidas x Unity team up!


Adidas Skateboarding and Unity join forces to deliver a collaborative release for the Fall/Winter 2020 season ahead. Formed in 2017 by Jeffrey Cheung and Gabriel Ramirez with the goal of creating a safe space in skateboarding for LGBTQ+ people, Unity has become a global expression of acceptance and positivity.

Emanating the Unity crew’s message of “Don’t Be Afraid of Who You Are”, the gender-neutral apparel and footwear lineup celebrates the queer and trans community in skateboarding and the power of DIY. Through vibrant detailing and a diverse product offering, the collection is a bold declaration grounded in individuality and inclusion. Made with a message of solidarity, the collaboration aims to spark creativity and change.

Cheung’s expressive illustrations transform Adidas apparel staples and two skateboarding footwear silhouettes into a creative platform of the Unity spirit. Incorporating pastel hues and premium materials, the collection is a multi-seasonal offering of shorts, shirts, a hoodie, track jacket, and custom footwear that includes the Unity Continental Vulc and recently introduced Coronado.


The Adidas Skateboarding x Unity collection releases this Friday, August 28th via adidas.com/skateboarding and select skate retailers.


Jordyn Barratt Joins Ralph Lauren.


Great to see that USA skateboarder, Jordyn Barratt, is now sponsored by Ralph Lauren as we head towards the Olympics! Ralph Lauren has proudly been sponsoring Team USA as an Official Outfitter  of the U.S. Olympic and Paralympic Teams since 2008.

Ralph Lauren is also behind the Team USA Fund - why?

Unlike most Olympic and Paralympic teams, American athletes are not supported by federal funding. Donors to the Team USA Fund make athlete's dreams possible by funding everything they need to be successful both on and off the field of play: training stipends, mental health support, injury prevention, nutrition resources, and more.







Alexis Sablone Has A New Capsule Collection With Converse.


Alexis Sablone has now unveiled her latest collaboration with Converse - "Designed by Alexis" The collection pays tribute to Japan,  the capsule consists of her favorite Converse silhouettes: the One Star Pro, the Jack Purcell and the Louie Lopez Pro, which is a nod to her fellow CONS teammate.

The Louie Lopez Pro in a new colorway

Jack Purcell Mid Top in Black

The Alexis Cons One Star Pro is back with some rad updates!

Check out that sole detail!!





Watch the rad video - Filmed, edited, animated, and scored by Alexis Sablone during Covid-19 lockdown 2020 in Brooklyn, NYC.


Check out her “Designed By" Alexis pack available in stores and online now at www.converse.com