The Nike SB “Begging to be rad in Puerto Rico” video with Gnarhunters was released this week. It features Elissa Steamer, Nicole Hause, Jake Anderson, Leticia Bufoni, Eric Koston, and Mason Silva.

Elissa Steamer - image via Nike

If you’re not familiar, Gnarhunters is Elissa Steamer's skate and surf brand, and Nike SB is dropping its second shoe for the brand (the first was in 2019) this month.

Nike SB x Gnarhunters shoe - image via Nike

The Gnarhunters Dunk Low SB is black and white, has a bungee cord lace and toggle system, and removable velcro Swoosh. Finished with a co-branded wax comb keychain, Gnarhunters tongue and heel branding, and custom art insole for added protection.

The new shoe retails for $120 and is available May 24 exclusively at skate shops.

Image via "The Collective Series"

We love seeing that female athletes (WNBA's Sue Bird and NWSL's Megan Rapinoe leading the charge) are getting in on the NFT craze and we were especially excited to hear that skateboarding's Mariah Duran will be part of a release of digital trading cards set to drop next month.

Duran is represented by Wasserman Media as are Bird, Rapinoe, as well as the WNBA's Charli Collier,  and Aari McDonald, Paralympic Track & Field athlete Scout Bassett, and Olympic Fencer Ibtihaj Muhammad who also have NFT's being released as part of "The Collective Series".

This series of collectable (and one of a kind) digital trading cards are available to the public on May 10th and are designed by Los Angeles artist Lauren Nipper.

NFT's are a great way for women to control the narrative and have true ownership of the image that is out there. Case in point, model and actor,  Emily Ratajkowski, has said for years that photographer Richard Prince appropriated her image (a series of photos - including nudes - that were taken at the start of her career and then released as she became more well known) for his work. Now she’s doubling back on it for one of her own. How's that for #winning?

It's great to see women taking the lead when it comes to their own brand.

While we don't have any idea what the NFT of Mariah will look like at this point (but we know it will be awesome), so stay tuned on May 10th to get a look and bid on the Mariah Duran NFT via THIS LINK.

To learn more about NFT's (because it really is a bit hard to explain and understand) go HERE

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We are so excited to share that Exposure Skate is offering (2) $5k college scholarships.

Exposure has partnered with College Skateboarding Educational Foundation (CSEF)  to offer two scholarships for female-identifying or non binary skaters who contribute to their community. 

Applications are live!! Apply at EXPOSURE SKATE by June 1st!

Another fun Nora Vasconcellos video - this time for Mob Grip. Nora talking about art, creating, who her biggest influence is when it comes to being artistic, and of course Nora skateboarding.

 Photos by Brian Konoske /  Story by Nik Berg for Mazda

Girl is NOT a 4 Letter Word founder Cindy Whitehead, is featured in the new Mazda Zoom Zoom Magazine in an article about California Dreamin' and three people who are challenging the staus quo and are pushing the boundaries in their chosen sports here in Los Angeles.

Cindy, along with Linda Ly, who has been leading a movement to clean up the LA River for kayakers, and Hernan Montenegro who creates ultra light bike frames that are durable and timeless were all profiled.

Cindy rode the new Dusters California x GN4LW longboard that has artwork designed by legendary Dogtown artist Wes Humpston, and benefits the 501c3 non-profit Exposure Skate. Perfect board for this shoot in Venice!

Thanks to Mazda for being supporters of Girl is NOT a 4 Letter Word and girls skateboarding!

 Get it HERE

You heard it right, we gave the prototype of the newest Dusters x Girl is NOT a 4 Letter Word cruiser to Exposure Skate to auction off  - and all proceeds go to Exposure Skate a non-profit 501c3 that helps girl in skateboarding.

This is your only chance to get this new Dusters x GN4LW  "It's NOT About Pretty" cruiser before it comes out in 2016. That means the winner will have the signed, prototype version (only one in existence at present time) before I do!

Bidding ends on Saturday at 1:00 PM  so get over to the Ebay auction now and place yours!  Makes a great holiday gift for that special skater girl in your life or for a skateboard collector!

Ebay Auction is ---->  HERE

Details: 

* Dusters California x Girl is NOT a 4 Letter Word “It’s Not About Pretty” board signed personally by it’s designer & 70's pro vert skater Cindy Whitehead.
* It’s a GN4LW board with a message that being just “pretty” isn’t what we should strive for.
* This board is the first of the run and the only one in existence.
* 8.75 x 29 / 15″ wheelbase
* Custom leopard print griptape
* Metallic Gold print & rails
* Slant 5.0 trucks in gold.
-1/8 riser pads
-metallic gold swirled 62mm x 51mm 83A wheels

And here is another gift if you win!  If you email me after winning the auction at cindy@girlisnota4letterword.com we will send you a surprise package from our HQ as well!

Good luck and happy bidding!


 

Robin Logan, 70's skateboard icon, 2015 Skateboard Hall of Fame inductee, total badass! She was the first girl to have her own pro model board back in the day and she now has another one!  Yep, Flood Kontrol Skateboards has released a limited edition Robin Logan HOF model deck!

The Flood Kontrol x Robin Logan HOF  deck is 8.5 X 30 long with a Wheelbase of 16"

 Robin's new deck is available HERE

Congrats Robin!!

 Photo Ian Logan

Sneak Peek...  The newest Dusters California x Girl is NOT a 4 Letter Word board is coming this summer. Stay tuned....

Via Sports International Magazine 

Photos for article provided by: Ryan Ashburn, Todd Fuller, Christine Benedetto, Ian Logan

Sports International Magazine did an amazing six page article on GN4LW in the March issue and we had a chance to discuss what GN4LW is all about, our recent collabs with Dusters California that gives back to Poseiden Foundation, and our newest collab with XS Helmets.  And we are really stoked to have all of our team riders pictures included in it!

 Check out Beverly, Zoe, Minna,  and Kyra & read the full article in the online edition of Sports International Magazine HERE

 Photo Ian Logan

Such a sweet Valentines deal from XS Helmets! 

Order a XS x Girl is NOT a 4 Letter Word helmet and get this rad backpack/tote bag for FREE with your order.  (While supplies last!)

Every helmet comes in a nice sturdy, white, reusable box, 2 sets of fit pads in bright pink (for a perfect fit) and a limited edition black GN4LW heart sticker as well as XS stickers.

You can order on line HERE or if you live near Torrance, CA you can pick one up in person at Van Guard Surf & Sport and we will make sure you also get the free backpack/tote bag with purchase.

Happy Valentines Day!

We were excited to see that online retailer Zappos.com is now carrying the Dusters California x Girl is NOT a 4 Letter Word board. We were even more stoked when they showed us a little love on their instagram.

You can get the GN4LW board right  HERE - with FREE shipping.

Thanks Zappos!

Photo: Ian Logan

HUGE NEWS!!

XS Helmets and Girl is NOT a 4 Letter Word are proud to announce that pro skater Beverly Flood  will be wearing the brand new helmet collab when she competes today in the Van Doren Invitational at the US Open of Surfing in Huntington Beach!

Come by the bowl at 4 PM to see the action & cheer Beverly on!

GO BEVERLY!!

Photos: Ian Logan

How rad is THIS?

We are extremely proud to announce the XS Helmets x Girl is NOT a 4 Letter Word signature collab helmet. We couldn't think of a better company than XS Helmets to work with to bring you the next level of badass.

It's like nothing else out there on the market for female riders  - very stealth in matte black, gold lettering, a pink skull, and Cindy's motto & signature on the back. It even has bright pink fit pads inside! We've once again teamed up with our rad friends at Longboarding for Peace and included their logo on the collab to raise awareness for this awesome movement.

Look for updates on the release date of the XS Helmets x Girl is NOT a 4 Letter Word collab on the XS website as well as here on the GN4LW site. 

"Live life balls to the wall. Do epic shit. Take every dare that comes your way. You can sleep when you're dead"

Many thanks to 7Sky Magazine for the sweet write up on the Dusters California x Girl is NOT a 4 Letter Word board collab. Nice that they shared our affiliation with Longboarding for Peace as well as highlighting that the board helps Girls Riders Org - an action sports non-profit we absolutely love!

You can read the rest of the article HERE

 Photo: Ian Logan

Happy 4th of July! 

We hope your day is filled with skateboarding, surfing, good food, friends & family.

Photo via Sierra Prescott's instagram

Skateboarding. It doesn't matter who you are or what type of terrain you skate. All that matters is having fun. Sierra showing us once again how it's done.

Because it's always good to have some eye candy on the site...

Old school pro Jim Gray rocking the Girl is NOT a 4 Letter Word,  "I Wish I Was A Skater" tee at the Bible Bowl in the recent issue of Bailgun Magazine .

all photos via Xia Zitong

Chinese actress Xia Zitong who is getting ready to start filming "Crouching Tiger Hidden Dragon II: The Green Destiny",  in China and New Zealand, has been riding her Girl is NOT a 4 Letter Word board all over the place on her visit to Cannes & Paris.

We saw some rad shots she posted on her instagram and just had to give her a shout out.  We can't wait to see what she does next!

Follow her HERE  to see her other insanely cool skate & fashion pics she posts daily.

 

 Photos Ian Logan

Had a great time with Alex & Gavin from the band The Microdance the other night in downtown LA. They're here recording their new album at theLab Studio with producer Frankie Siragusa,
but found a couple hours to meet up at The Ace Hotel,  hang out, talk skateboarding & music, and shoot a few pics. So rad that they made this personal CD for me. These boys are the best! Love their music and can't wait for their new album to be finished!
In the meantime check out their Facebook page and follow them for behind the scenes photos in the recording studio, show updates and album launch.

The Girl is NOT a 4 Letter Word board broken down piece by piece in the new Fall 2014 Dusters California catalog. It's the only board in the line with gold trucks and hardware, pink riser pads and a skull in the grip tape. #badass